The Milan-Shenzhen Twin Cities Fashion Week, part of the 2024 Shenzhen Fashion Week, is scheduled to take place from March 19 to 22 with events spread across Longhua, Nanshan, and Futian districts, as announced during a press conference held at the Civic Center on March 7.

The collaborative fashion week aims to showcase the latest fashion designs, serving as a prelude to the 2024 Shenzhen Fashion Week. The event also marks a new venture in cultural exchange and industrial cooperation between Shenzhen and Milan.

During the Milan-Shenzhen Twin Cities Fashion Week, nearly 20 Italian fashion brands will present 15 fashion shows in Longhua District, according to Huang Limin, director general of the Publicity Department of the Longhua District Committee of the CPC. Longhua will host seven matchmaking meetings between Italian and Chinese companies and institutions, with a focus on high-end materials and women’s fashion brands.

Dalang Fashion Town and Guanlan Printmaking Village will serve as the primary venues in Longhua, alongside displays from renowned companies in furniture, decoration, and fashion culture.

Nanshan District will host events in various locations, including the Sea World Culture and Arts Center, the MixC Shenzhen Bay, and the Shenzhen Bay Super Headquarters Base, as announced by Wang Yuanhui, director of the Publicity Department of the Nanshan District Committee of the CPC.

One of the highlights will be an exhibition that will kick off in Nantou Ancient Town in Nanshan District on March 20. The exhibition, scheduled to run for four weeks, will showcase the latest clothing, classic designs, hand-drafted designs, art decorations, and multimedia videos.

Professionals from Milan and Shenzhen, along with representatives of the Italy Fashion Association, will share their insights and discuss industry trends in Nanshan, fostering cooperation between the two cities.

In Futian District, fashion week events will run throughout March, with five sub-venues hosting a total of six fashion shows featuring brands from both home and abroad. Wang Liping, vice head of the Futian District Government, emphasized the district’s efforts in promoting international brands and establishing their presence in the district.

Zhao Huizhou, acclaimed fashion designer and friendly exchange ambassador between Milan and Shenzhen, expressed optimism about the upcoming fashion week, highlighting its potential to yield positive results for Shenzhen’s fashion scene.

Since 2018, Shenzhen and Milan have enjoyed a friendship city status, with Shenzhen consistently sending delegations to attend Milan Fashion Week over the past four years.