Italian executive moves to Shenzhen for digitalization

Source: Shenzhen DailyUpdated: 2022-09-21

Indian-Italian Naren Pillai is the regional director of Aden Group in South China. The 34-year-old executive has been working for the Shanghai-headquartered company for almost 10 years. He spent the previous eight years in Shanghai before moving to Shenzhen two years ago, as the company was undergoing a transformation.

“We have started to digitalize our company, and to do that, one of the key parts was to go digital and come up with a new business solution. So, obviously in China, Shenzhen is always at the forefront of innovation and technology. So, I was specifically assigned to the project to move to Shenzhen to start implementing the new business,” Pillai told Shenzhen Daily. He is also the vice chair of the European Chamber South China Board.

Video by Lin Jianping

As a result, they also moved their regional headquarters from Guangzhou to Shenzhen, because the company focuses more on sustainability and digitalization. Shenzhen, as a tech hub in South China, has the ecosystem of companies they need. In addition, the city has a strong manufacturing capacity, is home to many shopping malls, and has convenient transport, all of which are key to their business development.

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