Celebrating 75 years since Charles M. Schulz launched “Peanuts” in 1950, the special exhibition “How Do You Do, Snoopy?” is on view in Nanshan District.

The exhibition beckons visitors at Kaledo, a cultural and retail complex through March 31.

With the subtitle “75 Years: A Journey of Friendship Through Art,” the exhibition beckons visitors at Kaledo, a cultural and retail complex through March 31.

Officially authorized by Peanuts Worldwide LLC, the show brings together classic originals, vintage collectibles and contemporary art to trace Snoopy’s journey across genres, cultures and times.

A statue of Snoopy in a red cloak at the exhibition.

More than 50 original “Peanuts” comic strips — many appearing in Asia for the first time — offer visitors a rare look at Schulz’s hand-drawn lines and storytelling. These works chart Snoopy’s evolution from an ordinary beagle to an insightful polymath: a celebrated writer, a daring World War I flying ace and even a lunar-bound beagle astronaut.

The black-and-white pen strokes that define “Peanuts” resonate with audiences in Asia, where the economy of line and shape finds strong cultural echo.

An installation of Charlie Brown, Snoopy's owner, at the exhibition's "Snoopy in Space" gallery. 

Complementing the originals, the exhibition features nearly 100 contemporary works by 24 Asian and international artists and studios. The “Snoopy in Art” section is organized into four chapters — “Snoopy Dialogues With Asia”; “Snoopy: Contemporary Reinterpretations”; “Snoopy’s Fantastic Realms”; and “Dialogues With Nature.” This section showcases paintings, sculptures and installations that recast the beloved character in new lights.

The show also highlights Snoopy’s real-world connection to space exploration. In 1968, NASA adopted Snoopy as an emblem for astronaut safety programs, and Apollo 10’s lunar module was nicknamed Snoopy in 1969. The “Snoopy in Space” gallery traces more than half a century of collaboration between Peanuts and NASA with archival imagery and memorabilia, framing Snoopy as a symbol of curiosity, aspiration and the human drive to explore.

Plush toys on display at the exhibition "Snoopy and Belle in Fashion" section.

Fashion-minded visitors will appreciate “Snoopy and Belle in Fashion,” which surveys Peanuts’ long history of collaborations with luxury and designer labels. Since the early 1980s, brands including Hermès, Celine, Chloé, Giorgio Armani, Salvatore Ferragamo and Levi’s have created iconic Snoopy and Belle looks; the exhibition features a selection of these moments.

For collectors and fans, the exhibition debuts a 75th‑anniversary limited merchandise collection, featuring Snoopy stickers, fridge magnets and artist-collaboration items, all available at the Level 3 pop-up store.

Several adorable Snoopy installations can be found on Kaledo's L5.

Dates: Until March 31

Venue: L3-L5, Kaledo, Wenxin 6th Road, Nanshan District (南山区文心六路嘉乐道3-5层)

Metro: Line 2, 11 or 13 to Houhai Station (后海站), Exit E2