Light installations reminiscent of a fairytale illuminated the Baoneng All City mall on the evening of July 18, marking the launch of Shekou’s vibrant GoGo Summer Shopping Season. Residents were treated to an impressive “Fish-themed Opening Show,” where seafood masters from a local Shekou restaurant expertly carved a 500-kilogram bluefin tuna.

The grand opening event was attended by officials from the Nanshan District People's Government, the Shekou and Zhaoshang sub-district offices, representatives of Shekou’s business community, as well as local and expat residents. Together, they celebrated the beginning of Shekou’s summer shopping extravaganza.

Guests and representatives take part in a dramatic “Fish Opening Show” to launch Shekou’s GoGo Summer Shopping Season at Baoneng All City mall on July 18. Photos courtesy of Shekou Sub-district Office

The event on July 18 also featured the debut of the “Shekou GoGo Shopping Map,” which highlights four exciting themed routes focused on family fun, shopping, night tours, and wellness. Running through September, Shekou’s five shopping centers will jointly offer an array of gifts, surprise discounts, and combined online and in-person promotions. More than 200 merchants are participating.

Guests and representatives launch Shekou’s GoGo Summer Shopping Season at Baoneng All City mall on July 18.

Ma Ming, head of the Shekou Sub-district Office, highlighted in his speech that by leveraging the geographic advantages of the Shenzhen Bay Checkpoint and the Shekou Cruise Home Port, along with convenient border-crossing visa exemptions and departure tax refunds policies, Shekou has become a popular destination for visitors seeking dining, accommodation, shopping, and leisure experiences.

Attendees mingle during the opening ceremony of the GoGo Summer Shopping Season at Baoneng All City mall on July 18.

From July 18 through Aug. 3, 17 themed events will take place, including traditional opera shows and intangible cultural heritage demonstrations such as Song Dynasty-era tea art.

To encourage visitors to explore the area, the “One Shekou” platform has launched a rewards program where participants can collect stamps at designated locations throughout Shekou for exclusive benefits.