Nanshan District launched a new round of campaign to boost car purchases on July 15, offering 50 million yuan (US$6.96 million) as subsidies this time. This marks the district’s third round of the car purchase initiative for 2025.

The program involves over 70 auto brands, including Tesla, Li Auto, BYD, Mercedes-Benz, BMW, Audi, Toyota, Honda, and Volkswagen, offering residents a range of purchase discounts and insurance subsidies.

The program is structured in three tiers based on the purchase invoice amount (including tax):

Tier 1: Cars priced between 200,000 yuan and 300,000 yuan qualify for a 3,000 yuan subsidy.

Tier 2: Cars priced between 300,000 yuan and 400,000 yuan qualify for a 4,000 yuan subsidy.

Tier 3: Cars priced above 400,000 yuan qualify for a 5,000 yuan subsidy.

Individual consumers are required to purchase a car within the promotional period, which means that the issuance of invoices, contracts, and driving licenses must be between July 15 and September 15.

Due to the lack of a contract signing date in the Tesla car purchase contract, the signing time of the purchase contract for individual consumers at Tesla shall be based on the “Contract Update Date” on the first page of the contract.

During the period, each applicant, who should also be the real car buyer, can only enjoy the subsidy once for one vehicle.